The language of insurance can be quite complex. The wide range of insurers and different products makes the whole process of analysing and choosing difficult, and that's where the insurance broker comes in. The insurance intermediary has the role of advising, proposing and selling insurance, since he is the specialist who looks after the security of the Insured Person's Life or of someone's Assets, analyses and gives impartial advice on the best companies operating in the market, the best products, the best cover and the best solutions, at the best price. This process is always carried out with an active presence with the client, carrying out awareness-raising activities to prevent the claim, or when it does occur, to resolve it quickly and fairly. Of course, nowadays we have a number of simplified sales offers, either through direct insurers, the Internet or other means, which are interesting in the first instance, but in most cases, when it comes to activating the product's cover, they prove to be complicated solutions when it comes to contacting or understanding how to activate the claim. When choosing insurance, always think about the importance of having a specialised insurance professional advising you on the product you want to buy. As mentioned above, all the variables only come together when you have an intermediary, preferably multi-brand and with a physical presence. In short, having someone who knows the client's insurance portfolio and who, in the event of a tragic event, will be “the ship sailing in the midst of the storm” for families and companies that believe in their professionalism, is a clear advantage. At Exato® Seguros, our motto is to offer the best global protection solutions, tailored to the expectations and needs of our clients, both corporate and private, with our actions guided by a high level of professionalism and quality.   Written by: José Monteiro, Commercial Director