Today, Exato® Seguros is part of Wellow™, a Portuguese business group with more than 22 years of activity. Talenter™ Group is today Wellow™ Group! With growth and an increasingly pluralised positioning, the Wellow™: the new brand that has come to add to the diversity of this Portuguese business group. Entering its third decade of activity, the business group is now also entering a new phase in which it presents itself with a portfolio of multiple services for multiple sectors of activity. To represent the group in its current diversity, the name “Grupo Talenter™” has become insufficient and the Wellow™ has emerged as a brand capable of representing and preparing the group for an increasingly plural future. Currently with 8 commercial brands, 12 companies and more than 15 services, Wellow™ operates in three distinct areas of activity: Human Resources, Outsourcing and Mediation (Real Estate and Insurance). César Santos, Founder and CEO of Wellow™ Group, In the wake of the diversification that has been taking place in recent years, the shareholders felt that the Talenter™ brand no longer covered the diversity of the business and even distorted its DNA as a group, and felt the need to recreate a brand capable of bringing together different business areas.« A Wellow® was based on the transversal values of the various brands and which have been the guiding principle of the founders of Talenter™ over time: Agility, Humanism and Experience. The challenge of this branding project was to incorporate the best that each brand has to offer into a new identity in which everyone recognises themselves, as well as projecting the group into a new phase of business expansion. Tatiana Vale, Chief Marketing Officer, He adds that «empathy is the calling card of this new brand, it's in the DNA of all the group's companies. Wellow™ as a new way of saying hello: it's synonymous with a smile, it's an invitation to dialogue and to start a conversation». A way of saying hello to new beginnings. Inês Carvalho, Partner & Project Manager at Noon Creative, a brand creation and management agency in charge of the Wellow™ says that «branding SGPS was a challenging and, at the same time, very organic project. Strategically, we supported the new entity in what was clearly already the essence of the group. Humanity, empathy, openness, trust and vision, which cut across all the group's companies, were the pillars we defined for all the verbal communication. In the graphic universe, the multicoloured expression, as well as embracing the group's various entities, reinforced the energy, freshness, openness and vitality of these professionals.» Today, more cohesive than ever, the group is as follows Wellow® to new ideas, new ambitions, new opportunities and, above all, it says Wellow® to a new future. Wellow™ to a brighter future!