Wellow, the business group of which Exato Seguros is a part, is celebrating its 25th anniversary with a new brand that reflects the group's ambition and size. The new visual identity represents a humanist ecosystem that moves and develops around people, celebrating human talent, an inseparable legacy of Wellow. In 2025, due to the expansion and reorganisation of the group's areas of activity - with the integration of Wellow Capital and Wellow International - the existing visual identity no longer reflected the group's ambition or reality. There was therefore a need to reinforce aspects such as credibility and maturity, fundamental values for Wellow's present and future. The new brand seeks to represent the profile of a humanly adaptable company, involved in different sectors and businesses, where irreverence and seriousness, innovation and technology are combined, always with a focus on people. The collective spirit that characterises Wellow's business universe allows each brand to have its own space, but they are all part of the same ecosystem. Wellow's new identity was presented to the internal team on 13 December during the Wellow Annual Meeting & Christmas Party, a gala event celebrating the business group's 25th anniversary. Tatiana Vale, Chief Marketing Officer of Wellow Network, «We are immensely proud to present the new brand to the market, a significant milestone in the evolution of Wellow Network. This project was developed over the course of 2024, with a rigorous process of auditing, conceptual and creative development. The result goes beyond a new visual identity: it represents a commitment to evolution, innovation and all those who are part of this network that is Wellow. An ecosystem of companies sustained by empathy and humanism, which moves in favour of people. A living and constantly evolving system, now symbolised by cells that combine to form a whole, reflecting unity in diversity.» The rebranding project was developed in partnership with Ivity Brand Corp, an agency specialising in brand creation and management, which has been a partner of the group for 18 years and has led various creative and rebranding projects, among other strategic initiatives.